Sonia led Old Navy from $7 billion to $8 billion in sales between 20, expanding its North American presence to over 1,200 stores in the US, Canada and Mexico, scaling its e-commerce site to the number 4 largest apparel site in the US and building competitive omni-channel capabilities. So what makes her the right choice to turnaround The GAP? Interim CEO Robert Fisher points to her success at Old Navy: For example, she headed up manufacturing, logistics and supply chain at Sun Microsystems and had various roles in engineering and product design at Ford Motor Co. Prior to joining The GAP, her CV makes for interesting reading. Syngal is a 16 year veteran of The GAP, having been MD for the European business and Senior VP for GAP Inc.’s International division and International Outlet division as well as her most recent role at Old Navy.
GEORGE SCHNEIDER FILL THE GAP PORTFOLIO FULL
The collapse of that gambit came after the sudden departure of CEO - and digital champion - Art Peck, leaving the firm in limbo as it entered 2020.Ī full time replacement to Peck has now been appointed and, perhaps unsurprisingly, the company has turned to Old Navy to find the best candidate in the shape of that brand’s Chief Executive Sonia Syngal. A plan to spin off its most successful brand, Old Navy, and set up a new entity called NewCo to deal with GAP itself and Banana Republic crashed and burned by the start of this year. It’s fair to say that 2019 was a tumultuous one for The GAP.
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